The Power of Sport to Connect

Maidenhead United Football Club (the ‘other’ MUFC) is based in Maidenhead, Berkshire. Currently in the National League, the fifth tier of football in England, ‘The Magpies’ have played at York Road since 1871 – over 150 years! The Club’s plans to build a new community stadium and wellbeing centre at nearby Braywick Park clearly demonstrate’s its support of the town, its redevelopment and for local businesses.

Wilson Partners is also committed to supporting the local Maidenhead community and shares the same core values that MUFC holds, particularly with health and well-being. The power that sport can bring to connect the community and the benefits that go alongside are manifold. Recognition of these shared beliefs – alongside a love of football – was what led the connection between MUFC and Wilson Partners. Both based in Maidenhead with a passion for the regeneration of the town for the benefit of the local community drove the relationship forward. Because of this shared focus and values, Wilson Partners is Maidenhead United FC’s Business Development and Accountancy Partner.

Allan Wilson, at Wilson Partners said:  “We’ve worked with Maidenhead United for a few years now and as the club begins an exciting new chapter in its rich history, we’re delighted to have cemented Wilson Partners’ relationship with the club. We believe the work the club is doing within the community will have a lasting, positive impact for decades to come. Partnering with Maidenhead United enables us to fulfil our own commitment to giving back to the community that continues to serve us so well in providing great talent for our business.”

Wilson Partners are also sponsors of the Magpies In the Community. This is a CIO (Charitable Incorporated Organisation) run by Maidenhead United. It was established with the objective of using the popularity and profile of football to help engage the local community and inspire people of all ages, abilities and backgrounds to participate in healthy recreation and Wilson Partners are proud to be part of this initiative.

Maidenhead has such a varied history dating back to the Stone Age. The construction of the bridge over the Thames truly made the town a community which has been built upon ever since. An exciting future exists for Maidenhead and MUFC and Wilson Partners are proud to encourage, support and invest in this future.

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