fluent:cx UK becomes part of the Salesfive Group.

Deal overview

Wilson Partners provided sell-side M&A and tax advice to the shareholders of fluent:cx, a leading Salesforce partner in the UK, as fluent:cx UK becomes part of the Salesfive Group.

About the parties

fluent:cx is one of the leading Salesforce partners in the UK and has implemented Salesforce solutions at numerous companies in the UK, including, insurance groups, media and telecommunications companies and automotive manufacturers. In addition to the Agentforce solution, these also include Service Cloud Voice, Financial Services Cloud and Media Cloud.

With this expansion, the Salesfive Group now has over 360 employees at twelve locations in Europe. This development underlines their position as the largest Salesforce boutique partner in Europe and strengthens expertise in Agentforce and AI.

Head of Corporate Finance, Dan James commented: “We were delighted to work with Steve, Stewart and Peter on the successful sale of fluent:cx to Salesfive. They rapidly built an outstanding business and will now continue to drive the expansion of fluent:cx in the UK under the banner of Salesfive.”

Wilson Partners have been there for us since we started our business, working as our accountants, advisors, and also managed the setup of an EMI scheme - Ultimately leading to the successful sale of the company this year. The team supported us throughout the M&A transaction, from valuation guidance, due diligence, SPA and tax advice. I can’t praise them highly enough on their expertise, integrity and responsiveness in handling what can be a very complex process.
Steven Ward, MD and Co Founder, fluent:cx Limited

Services provided:

Sell-side M&A | Tax advice

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