Wilson Partners Corporate Finance provided financial and tax due diligence on behalf of Piper for their investment in Yard Sale Pizza.
About the parties
Yard Sale Pizza, which currently operates 14 sites across north, east, and south London, has secured an investment from Piper to support its UK-wide expansion. With this new backing, the company plans to accelerate its growth trajectory, targeting 40 sites across the UK within the next five years.
Additionally, Yard Sale Pizza has expressed its ambition to expand into new cities, with the potential to reach over 500 locations in the UK, according to a recent report by CACI.
The investment will enable Yard Sale Pizza to enhance its delivery services, leveraging its in-house fleet of e-bike drivers to continue providing high-quality pizzas directly to customers. The company reported a turnover of £13 million for the year ending April 2025, reflecting its strong performance and loyal customer base.
Piper, a leading investor in fast-growing consumer brands, specialises in backing businesses with strong growth potential. The firm has a proven track record of supporting iconic brands, including Mindful Chef, Bloom & Wild, and NEOM. Through this partnership, Piper will help Yard Sale Pizza expand while preserving the company’s focus on quality and customer satisfaction.
The investment will enable Yard Sale Pizza to enhance its delivery services, leveraging its in-house fleet of e-bike drivers to continue providing high-quality pizzas directly to customers. The company reported a turnover of £13 million for the year ending April 2025, reflecting its strong performance and loyal customer base.
Yasha Estraikh, Associate Partner at Piper, who led the deal and will be joining as NED commented: “We’ve been tracking Yard Sale for some time, and the consistent love for the brand from customers was impossible to ignore. We’re excited to work with the team to scale Yard Sale’s winning formula – delivering delicious pizza for everyday sharing moments via a memorable delivery experience to neighbourhoods across the UK. It’s already well on its way to becoming a brand legend.”
Johnnie Tate, CEO at Yard Sale Pizza, added: “We are excited to be entering this new era for Yard Sale with Piper’s investment. Since we first met, Piper’s understanding, enthusiasm and shared vision for the business has been clear. Piper has a proven track record in scaling exceptional brands, and I am delighted to be partnering with them for our next phase of growth. As we continue to obsess over delivering the very best pizzas, this partnership will allow us to reach even more local neighbourhoods across London & the UK. Finally, a big shout out to the whole team at Yard Sale, you are the key to our success now and in the future!
Tom Bradbury, Corporate Finance Director at Wilson Partners commented, “Yard Sale Pizza is a fantastic business with impressive growth potential. This deal marks an exciting new chapter for the company, and we look forward to seeing it expand across the UK with the support of its new partner in Piper.”
Services provided:
Financial & Tax Due Diligence