Wilson Partners supported Beach Equity on their investment into Pendine Group which is made up of ASG Group (ASG Manufacturing, Ansini and Travall) and Knetic. The combined Group provides automotive OEMs and retail customers with a range of high-end automotive aftermarket products.

About the Parties

ASG is a leading automotive original equipment manufacturer (OEM), providing high-quality design, engineering and manufacturing services to a range of national and international clients.

Kentic is a specialist direct to consumer online retailer, building brands with strong multi-channel presence.

Tyron Reinecke, Associate Director at Wilson Partners commented: “ASG Group and Knetic has built an impressive track record in the OEM manufacturing and e-commerce space which will be further strengthened with the merger of the two into Pendine Group in partnership with Beach Equity. We were delighted to have supported Beach Equity on this transaction and look forward to working with them again in the future.”

We had a fantastic experience working with Wilson Partners on the Pendine investment, a highly complex transaction involving four trading businesses and over ten registered companies. Their team was incredibly quick and responsive, with strong communication throughout the entire process. They raised any issues promptly, allowing us to address them swiftly and keep the transaction on track. Their practical and proportionate approach made a significant difference in navigating the complexities of the deal.
Tom Billings, Managing Partner, Beach Equity

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