Adviser to Piper PE on its investment in Ancient + Brave, a provider of high performance products to restore balance and evolve health
Ancient + Brave has announced a new investment partner, Piper.
Piper is a leading UK investor specialising in fast-growing consumer brands renowned for working with founders building iconic brand legends. It has an enviable record of building some of the UK’s most iconic brands including Mindful Chef | B Corp, Bloom & Wild and NEOM.
Piper’s support will allow more people to discover Ancient + Brave in the UK and across Europe, as well as develop new products, grow the team and expand our digital experience and retail channels.
A+B founder, Kate Prince will continue to lead the business as CEO and will be joined by ex-CEO of Wagamama, Emma Woods, who will be taking on the Chair position alongside her board roles with Huel, Tortilla Mexican Grill plc and GPE.
“We are delighted to have invested in Ancient + Brave. Wilson Partners were a collaborative, responsive and commercial partner for us throughout the deal process, providing detailed analysis and advice that added value to our internal process, decision making and forward planning around the investment. We look forward to working with them again in the future”
Rory Gibbs, Partner at Piper
"It was great to partner with Piper for the first time on an investment. Ancient + Brave is a fantastic business with an inspirational team that has created a real niche in the UK market for quality wellness products. With Piper on board, we wish them all the best for the next phase of growth!"
Dan James, Director, Wilson Partners Corporate Finance
